GET IMMEDIATE SALES BY HELPING YOUR CUSTOMER FEEL THEIR WAY INTO BUYING
In doing research to teach my Rockapreneur 2008 tele-seminar, How to Sell Anything – Anytime, Anywhere, and to Anyone, I came across a great point made by Jay Conrad Levinson in his best selling book Guerrilla Marketing.
Levinson mentions that,
…A prospect cannot make a purchasing decision until he or she has experienced a kinesthetic sensation that takes place after purchase.
What he is basically saying is that before…
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